Gabe Zicherman, Guest Contributor, gigaom.com
Yes, gamification is trendy and overhyped, but that doesn’t mean it’s always ineffective. Gabe Zicherman, author of an upcoming book on the subject, looks at a few areas where companies are using gamification to find new efficiencies.
For sure,…
by using gamification principles, Deloitte has seen use of its Deloitte Leadership Academy (DLA) training program increase. Participants, who are spending increased amounts of time on the site and completing programs in increasing numbers, show almost addictive behavior. Since the integration of gamification in to Deloitte Leadership Academy, there has been a 37 percent increase in the number of users returning to the site each week.
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| — | How Deloitte Made Learning a Game - Jeanne C. Meister - Harvard Business Review (via futuristgerd) |
Since the beginning of the gamification industry in 2010, over 350 companies have launched major gamification projects. These include consumer brands like MLB, Adobe, NBC, Walgreens, Ford, Southwest, eBay, Panera and Threadless among others. For B2B companies Oracle, SAP, Jive, Cisco, Pearson and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy. And in 2012-2013 alone, consulting behemoths Deloitte, Accenture, NTTData and Capgemini began practices targeting gamification of Fortune 500 companies.
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How ‘Gamification’ Can Make Your Customer Service Worse | Wired Enterprise | Wired.com
Abusive customers. Low pay. Tuberculosis infections. Customer support can be a miserable job. Software makers have long promised to improve the life of customer support reps, and now they’re at it again. This time, they want to turn customer support into a game.
They call it gamification. The idea is to take familiar aspects of electronic games and apply them to customer support software and other applications used in the business world. This often involves awarding points for tasks and some sort of system for turning those points into other rewards, like a “badge” attached to your online profile or perhaps prizes or bonus pay.
Potential for Gamification Utilization in Business Process Management
The full potential of Gamification still remains relatively untapped within the corporate setting but in a recent report by Gartner, Business Process Managemen…
Innovation Excellence | Better Ideas Through Gamification
As the late management guru Peter Drucker maintained, “Innovation is the specific tool of the entrepreneur.” A big challenge for every business, though, is how to drive engagement in innovation beyond the startup phase.
Innovation expert Stefan Lindegaard believes social-media gamification is the answer. “Social media has a key role to play in helping engage people once you’ve got their initial attention,” he writes in his new book, Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your Innovation Efforts. “Many people might visit your community page or Like your Facebook page after seeing a tweet, for example, but how do you sustain that initial interest so they come back again and again and become active, committed members of your community? One increasingly popular strategy is gamification.”
Two of the Coolest Recruiting Sites I’ve Ever Seen
I have come across some interesting recruiting sites over the years, and I wanted to share 2 among the best with you today.
Both offer fully interactive experiences, leverage gamification, are brilliantly designed and executed, and happen to have been produced by…(wait for it)…the Swedish Armed Forces.
Tech stakeholders and analysts generally believe the use of game mechanics, feedback loops, and rewards will become more embedded in daily life by 2020, but they are split about how widely the trend will extend. Some say the move to implement more game elements in networked communications will be mostly positive, aiding education, health, business, and training. Some warn it can take the form of invisible, insidious behavioral manipulation.
